The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
They stated examples where PR professionals create whisper or smear campaigns. It’s to change the perception of our industry. realize we’re small and we’re fighting the global conglomerates who believe in whisper or smear campaigns, just like the athletes who do drugs. So what are we going to do about the performance-enhancing “drugs in our industry?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz Here’s how you can make that campaign work. And I did. Have a look.
The Ethics of Whisper Campaigns
MAY 16, 2011
The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity, from the New York Times on May 13, 2011. For an industry that already has a black eye. Enter Burson Marsteller. Most of you already know the story.
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”
The Marketing Industry
SEPTEMBER 15, 2011
It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. industry association. marketing industry. Tags: ad campaign.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Now, along with Tom Pick ( @TomPick ) and myself, we would like to introduce the recipients of the 2011 #Nifty50 Top Twitter Men Award.
Viral Campaigns: Do’s & Dont’s
JUNE 14, 2011
While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. He’s an active thought leader in the search marketing industry. But, by no means, is this list complete. Adam L. 27 Op. 3.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
Pointing out that “LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups. While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales?
Create Your Own Media Relations Program
AUGUST 2, 2011
At Arment Dietrich , we call it the very cleverly named “response campaign.. Your Own Response Campaign. The Response Campaign Plan. So here is what I want you to do: Choose one newspaper, magazine, or blog that makes a difference in your industry. But, don’t worry, if you still insist you don’t have time, we can do the response campaign for you.
Top 10 Public Relations Blunders of 2011
DECEMBER 14, 2011
Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2011. 1. I always look forward to the end of the year.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. Virtually every industry has a perception issue. The “Oil Industry” has BP and the Exxon Valdez. You get the picture. In the U.S.,
Five Social Media Tips for the Hospitality Industry in 2011
DECEMBER 28, 2010
Guest post by Didi Lutz , an award-winning public relations professional specializing in the travel and hospitality industry. believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process. The hospitality industry adopts late on most things new – especially technology. Hire a pro.
How to Spice up Your Social Media Strategy in 2011
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Write op-eds or letters to the editor in local or trade publications about industry issues they cover. Get Real. You do.
How to Humanize a Sketchy Industry
Convince & Convert
FEBRUARY 24, 2011
Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. The bar coasters are an especially nice touch. Talk about location-based marketing! the family photos are an especially warm touch). So can you.
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real.
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. " What will this "benefit pool" wrestle with in 2011?
Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry
JANUARY 18, 2011
It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. On Tue, Jan 18, 2011 at 10:21 AM, Chris B. Do you currently have an active SEO campaign. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. underway?
Innovation And Talent In The Marketing Industry
MARCH 10, 2011
As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). marketing industry. Times have changed. Times continue to change. Talent has become an issue. The challenge. google.
The Winners From This Year’s SXSW Interactive Awards
MARCH 16, 2011
Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Projects related to actors, television, films and the film industry, as well as destinations that offer streaming video content. Amusement. Business.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 100+ SMB Blogging Ideas to Kick Start … 2011? This is good stuff from the biggest experts in the industry. Enjoy!
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
Samir’s Little Known Social Media Secret : One of the best kept secrets in social media is the fact that not all success is organic – it doesn’t always need to happen on its own. I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Jason Falls.
10 Things to Consider As You Move to Google+
JULY 5, 2011
If you’re charging for content, price it accordingly, but make sure it’s better than anything else in the industry. It will go a lot further than any PR, advertising, or marketing campaign. 10 Things to Consider As You Move to Google+ originally appeared on Spin Sucks on July 5, 2011. Something interesting is happening with Google+. In this case: A database. Video.
“You Have To Love People”: The Shashi Bellamkonda Interview
DECEMBER 23, 2011
The title was crowd sourced through a grass roots campaign among Network Solutions employees when we first started Social Media at Network Solutions. It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef? You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. hours to 6.3
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
As an aside, because I speak a lot and do various webinars within the industry, I get questions from those engagements that always go unanswered. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. Four Content Ideas for Driving Inbound Leads originally appeared on Spin Sucks on August 3, 2011. Questions people ask. Problems.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
Smart campaigns and branding are crucial for every business. First of all, few companies use ROMI as a parameter and fewer use it on all levels, ranging from every individual campaign to the corporate level. They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms).
Popular Blog Posts From 2011 – and Welcome 2012!
DECEMBER 30, 2011
Tweet Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. With the year closing in, we think it’s time to make a recap with some of the most popular posts from our blog during 2011. Social Media recap social media 2011Read Full Post ». Read Full Post ».
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011. Measuring the return-on-investment for paid, earned, and owned media is not an easy task.
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Stage 1: Launch.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
That award you just won for your last brilliant email marketing campaign? They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west. Reasons Social Media Sucks. 1.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Be human.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. Many other companies have replicated the campaign, including Domino’s, Pizza Hut , Coke, Pepsi, and now Marie Callender’s. This is a simple case of knowing your target audience, which is something our industry always tries to shortcut.
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. Tamara recently worked with UKCCIS to revise its guidelines on moderation of communities to help safeguard children. They may have thousands of followers or they may only have a few hundred. They could be followed by bots and teenagers for all we know.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Create video emails? Flowtown.
Newsflash: PR is Not Easy, Cheap or Quick
AUGUST 16, 2011
As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Tweet. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. Anything less and they didn’t get us. WHAT???