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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands. They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Own your hub.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Positive sentiment doubled. #1 Share of Voice reached 55%.

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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Why has the focus changed from accumulating fans and “likes” to creating brand awareness? Is your brand focusing more on building awareness or on gaining new fans?

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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. million 2011. million in 2011. million visits in 2009 to 22.7

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Sprout Social analyzed more than 2.9

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