The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Pam Moore

JANUARY 25, 2016

Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. Understanding where you fit in the market and the unique value your brand offers. In this 30 minute podcast you will learn: .

Social Networking 106

Social Networking ROI Analysis Brands 106

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

JULY 3, 2011

On average, each of your Facebook fans has 130 friends and when they click that “Like” button your content shows up in their news stream and is visible to their friends. Source: Facebook, April 2011). Three quarters of Facebook users have ‘Liked’ a brand. Source: AdAge/ Ipsos, February 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Kikolani

NOVEMBER 3, 2011

50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value.

Analytics 105

Analytics Conversation Social Media Google 105

Buzz Marketing for Technology

DECEMBER 22, 2010

In the process I found that this was the BEST place to get an ROI in Social Media. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

B2B 177

B2B Hubspot Class Forums 177

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. not WordPress.com) is the plugins.

Analytics 113

Analytics SEO Social Media Google 113

Direct Marketing Observations

JANUARY 21, 2011

Why in 2011 have some waited this long to do anything with social media? Or gasp, you can’t measure it and there’s no ROI! Funny thing though, it really doesn’t matter what your background is in 2011. What is the reality? There is not much of a difference between you and them. Two questions come to mind however. Why is that?

Social Media 166

Social Media Social Networking Class Case Study 166

Kikolani

DECEMBER 23, 2011

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. Happy Holidays.

Mashup 119

Mashup Resources Remix Handbook 119

Kikolani

APRIL 27, 2012

Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Here’s why.

Mashup 113

Mashup Resources Klout Remix 113

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Brand Awareness.

News 40

News Press Release URL Analytics 40

Kikolani

OCTOBER 3, 2011

I don’t mean it has to be something designer or name brand (although Neil just wrote a great article about the ROI of fashion ). This year I’ll probably do the same with my writing around the web series plus something highlighting best posts of 2011 here. Related Posts. Getting Ready for Your First Blog World Expo.

Conference 162

Conference Tips Real Estate Meeting 162

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. What to do? by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. You don’t have to constantly link back to your website to make effective use of social media.

Small Business 177

Small Business ROI Social Media Case Study 177

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Buffer Social

AUGUST 7, 2018

In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Table of Contents. Many brands report a positive increase in results when they post more, while others experience the opposite. Let’s dive in!

Research 111

Research Brands Facebook ROI 111

Mindjumpers

JUNE 16, 2011

Last week, I visited the Internet Week 2011 in New York. Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Last week, I visited the Internet Week 2011 in New York.

UGC 215

UGC Foursquare Yahoo Energy 215

Koka Sexton

APRIL 6, 2015

Content and Engagement. Therefore, it becomes crucial to engage potential customers with content that is relevant and intelligent. But how exactly does one produce such engaging content at such high frequencies? The internet is already filled with content regarding any topic one can think of. But, beware.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Content and Engagement. Therefore, it becomes crucial to engage potential customers with content that is relevant and intelligent. But how exactly does one produce such engaging content at such high frequencies? The internet is already filled with content regarding any topic one can think of. But, beware.

Education 40

Education LinkedIn B2B Banking 40

Mindjumpers

DECEMBER 18, 2012

Content marketing on micro blogs. For most brands, Sina Weibo is the most important channel to consider. Having observed a large number of cases on Sina Weibo, I found two reoccurring characteristics of content marketing strategy in regards to both platform and consumers: ”Heat” and ”Timing”. The Durex case. Creating buzzwords.

Content 208

Content Marketing Press Release Mobile 208

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Forge Communications You want killer content on digital? link] #bgsd [link] Doug Braun Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: [link] (by Jay Baer) [link] Laura Scholz RT @sixstringsnc: Want killer content on digital? If you missed it, read the recap. Vegas, baby!

Marketing 124

Marketing Social CRM Conference Social Media 124

Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. Summarize published stories and content. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. Nurture leads.

Newsletter 132

Newsletter How To Marketing Template 132

ProBlogger

JANUARY 19, 2012

Step 1: Build brand awareness and traffic. However, he points out that you shouldn’t even be thinking about monetization until you’ve built up traffic and brand awareness. Well, as you get to know your audience, you can start to give them more of the content they care about. His answer: the same way you monetize any other media.

Social Media 42

Social Media Hubspot Advertising Applications 42

ProBlogger

MARCH 31, 2011

Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. As of March 2011, Compendium’s pricing ranges from $3,500 to upwards of $50,000 a year, based on the needs of the client. The more content you create, the deeper and richer your search results become.

Platform 41

Platform WordPress Engineering Open Source 41

Keyhole.co

APRIL 20, 2023

Every day, there is new content coming your way. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. The term newsjacking was first used by David Meerman Scott in 2011.

Aggregator 52

Aggregator News Trends Reputation 52

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

APRIL 12, 2012

Gives them a lot of access to photography and photo content and a whole other way for people to share experiences and now they’ve got the Android app. Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. Jay : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. Manage Social Content. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? Infographic: Social Media ROI Statistics by Digital Buzz. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Rebekah Radice

APRIL 11, 2016

Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. In that, businesses establish themselves as an authority in their specific niche through quality (and engaging) content. Share content that encourages dialogue and interaction. There’s no denying it. Not a blogger?

Sites 114

Sites Social Media How To LinkedIn 114

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. This week I’ll be part of a panel discussion at Socialize that will address just that question: Social Media: Harvesting Intent for Better ROI. the data becomes more useful.

Publishing 131

Publishing Social Media Aggregator ROI 131

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. And with great features such as IGTV and Instagram Live , you can give your audience the content they crave while attracting new ones.

Metrics 144

Metrics Platform Video HootSuite 144