Twist Image

FEBRUARY 10, 2011

The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. In fact, it's so simple that I removed this concept from most of presentations because saying it in 2011 is like saying that electricity when turned on makes a room brighter. b2b marketing.

B2B 108

B2B Journal Publishing Mobile 108

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

Eventful 127

Eventful Social Media B2B Conference 127

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter for B2B Marketing. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Forge Communications You want killer content on digital? link] #bgsd [link] Doug Braun Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: [link] (by Jay Baer) [link] Laura Scholz RT @sixstringsnc: Want killer content on digital? If you missed it, read the recap. Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Ignite Social Media

NOVEMBER 23, 2020

Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. To exit the learning phase, try not to make modifications (adding content, adjusting placements, adding budget). Now, it’s a pay to play world.

Advertising 187

Advertising Social Media Tips B2B 187

SalesChoice

APRIL 3, 2017

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. Summarize published stories and content. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. Mobile friendly.

Newsletter 132

Newsletter How To Marketing Template 132

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. And with great features such as IGTV and Instagram Live , you can give your audience the content they crave while attracting new ones.

Metrics 144

Metrics Platform Video HootSuite 144

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Oktopost

AUGUST 15, 2022

In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Rebekah Radice

APRIL 11, 2016

In that, businesses establish themselves as an authority in their specific niche through quality (and engaging) content. Share content that encourages dialogue and interaction. No matter what type of content you’re looking to share, Twitter has an audience for you. They don’t simply push out basketball content.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

FEBRUARY 23, 2012

The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results.

Social Media 118

Social Media Adwords B2B Training 118

Rebekah Radice

FEBRUARY 15, 2016

Compare that to the 21 minutes a day in 2011 and that puts video on pace to surpass TV viewership by the end of 2016. There’s no need to reinvent the wheel and add more content creation to your workload. Repurpose popular blog content into one-hour Q and A’s. thus the “no new content created” mantra).

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011).

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). “This low number is a surprise since blogs drive social media, content marketing and search.”

Statistics 214

Statistics Social Media B2B SEO 214

The Way of the Web

OCTOBER 7, 2011

But I do think he overestimates the brilliance of the leadership versus the problems of a traditional media company faced with the age of digital disruption that has seen the internet, mobile and tablets appear alongside a number of major digital properties which now command the attention economy. Ditto.net).

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. In this episode, Jess breaks down how to build an audience for your content, how to hold yourself accountable to your editorial calendar, and her favorite content management tools.

Content 113

Content How To eBook Platform 113

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

MARCH 25, 2012

The September 2011 introduction of Facebook’s Timeline proved prophetic. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results. What should you do about the rise of visual content in marketing?

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. ” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. SalesIntelligent is) great for finding email addresses of editors, content managers, etc.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

JANUARY 24, 2012

What are the best practices for sharing content on each major social network? Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.

Social Media 190

Social Media Tips ROI Nielsen 190

Sprout Social

MAY 10, 2022

Originally launched in 2011, the app is separate from the Facebook platform, but still integrated in the user interface. WeChat’s social commerce integrations are among the best in the mobile payment app industry. For people to see your content, they must subscribe to your Profile. Key benefits: Integrated with Facebook.

Marketing 98

Marketing SMS Instagram Activities 98

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 9, 2012

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Other Cool Web Tools.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219