Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Positive sentiment doubled. #1 We categorized these messages based on sentiment (i.e. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Banking 218

Banking Sentiment Campaign Team 218

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Social Media 147

Social Media Training Startup Team 147

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Measuring Social Media Influence. Watch the PSA to understand how storytelling can create a stronger influence on social media.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Social Media 60

Social Media Training Startup Team 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. If you’re looking to be included on 2010′s list, you now know what to do. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. The same creative principles that apply to any marketing channel should be applied.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. It is your most opportune time to influence opinion, to change internal processes that will make you a better company. Turns out it is cost-effective marketing too. In her case, it is an awesome brand with very high positives.

Social Media 40

Social Media Upcoming Conference Comments 40

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need? In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Jeff Esposito

JULY 23, 2010

Written on July 23, 2010 by Espo in Five for Friday I must be getting old. Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Unported License.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. In response, Jim tweeted that a refund was in the mail.

Metrics 28

Metrics Review Social Media Video 28

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. billion individuals born between 1995 and 2010 sends shivers up your spine. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. You might want to take another look at your influencer budget.

Marketing 111

Marketing Survey Mobile Trends 111

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand.

Brands 94

Brands How To Sentiment Social Media Management 94

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

ProBlogger

JANUARY 12, 2011

Biography jargon aside, he is one of my favorite examples of someone that combines personality marketing and no-nonsense advice to create a compelling blog. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing. She wrote an ebook about her BlogWorld 2010 experience.

Blogger 55

Blogger Communities Blogosphere Skills 55

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. So what makes a social media marketing campaign successful?

Campaign 145

Campaign Social Media Travel Hashtag 145

Bill Hartzer

FEBRUARY 8, 2010

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. APPLE $293,237,918.

News 110

News Report Social Media Reputation 110

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Try Keyhole for free Author Bio Shweta is a growth marketing specialist who is working with 2xSaS. Welcome to the captivating world of emojis!

Social Media 52

Social Media Influencer Meme Engagement 52

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. The only new users Digg is attracting at this point are web marketers who want a slice of the traffic it sends. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264

Marketing SEO Case Study Small Business 264

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? I hate to admit it (and thus be accused of professional treason), but he kind of made sense. .&#

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

MARCH 27, 2020

Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). When the market dips, people start to wonder: is now the time to buy? 55% of Americans get their news from social media. 10% Happier.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 117

Social Media Committee Team Questions 117