Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

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Social Networking Communities scribd StumbleUpon 178

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License. What is your take on this?

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Social Media How To ROI Reputation 93

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. So much so that people (presumably sober) proclaimed that this was the future of marketing. I am part of a very, very loose advisory group for Klout, for which I am not compensated in any way.

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Klout Nielsen Influencer Social CRM 161

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

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ROI Social Media Metrics Loyalty 161

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Myrland Marketing

APRIL 27, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD A CEO BE FLUENT IN SOCIAL MEDIA? Aren’t loyalty, trust, business, repeat business and familiarity part of what it’s all about? Then let’s get started, okay!?

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Social Media Training Skills Company 81

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? So the question arose – was social media traffic misrepresented by grouping traffic from all networks together?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

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ROI CPA Campaign Buy 100

Waxing UnLyrical

DECEMBER 6, 2010

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. They just a ssume they need a Facebook page and a Twitter page and a LinkedIn group. ITA that social is not for everyone; you shouldnt be there "just because." ROI rears its head.

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Class Comments Eventful Conversation 211

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s what builds loyalty and advocacy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

JUNE 9, 2010

I think there is a very large group of users beyond the technorati – I am not lobbying for elitism. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. I don’t agree.

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Upcoming Conference Social Graph Flickr 57

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

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CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience? What does your audience know about you today?

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Absolute PA

SEPTEMBER 25, 2015

What I’ve learnt since I started running my own show in 2009 is that it’s one of our biggest opportunities in life for personal growth. You’ll have loyalty to your current biz. It could be by offering your service to test groups or running a smaller, paired down trial version of that bigger thing you wish to create.

Training 40

Training Consultant Loyalty Course 40

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. 2004 – 2009: Facebook was born in 2004, but its newsfeed didn’t show up until 2006. What’s your favourite Group? A brief history of the Facebook algorithm. From your mom? How new are they?

HootSuite 145

HootSuite Facebook How To Groups 145

Diva Marketing Blog

JUNE 17, 2009

A tweetchat is simply an organized group chat that takes place using the Twitter platform. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. etc. @conniereece - All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets. CathyWebSavvyPR.

comScore 40

comScore Social Networking Social Media Flickr 40

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

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Social Media Consultant Video Strategy 135

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population. What would you do?

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 14, 2010

I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&#

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Social Media Strategy Metrics Organization 136

Laurel Papworth

MAY 8, 2010

Often groups in the community will want to offer to buy the service they love it so much. They’ve handed over their time, content, commitment, loyalty, and so on for 5 years, least they can do it send off an email if they so want. They aren’t even providing aspirational lifestyles (marketing speak). Offer a contact.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

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Facebook B2B Privacy MySpace 210

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

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Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Proposals are written. Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121