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Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. First of all, you’ll want to have a small group of workers who create your branding strategy. Those are usually marketing specialists with a knack for creating and maintaining brand consistency. By Monique Craig.

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. Buying loyalty.

Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. brand.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Gaga is the queen of word-of-mouth marketing. Lady Gaga image via BigStockPhoto.com.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Is it strong?

Improving Customer Retention Using Online Customer Communities

Social Marketing Forum

Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. Community marketing Customer relationships Customer service Social media marketing advocacy customer loyalty customer retention Dachis Group Dion Hinchcliffe online customer communities SociousCustomer retention is one of those business issues that generally don’t get attention until a crisis occurs. That is, the customers actually begin to leave. At this point, executive focus turns almost exclusively to the [.].

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. But who is this social customer? Social media personas.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Would you like proof?

The Art Of Marketing

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What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? That is the biggest shift in marketing that would could not solve for prior to digital. Everyone was like, "This is the tipping point of real-time marketing." always.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Social Media Marketers: Time to Get Personal

Mindjumpers

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Point being, that showing personal qualities in an engaging brand persona will make your target group listen over time, once you have proven your worth.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

The Most Important Post-event Engagement Tool

Spin Sucks

Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. In fact, only about 61 percent of marketers use social media to connect with attendees after events. In comparison, nearly 80 percent of marketers use social media before events, and 71 percent use social media during events.

You’re Not Too Busy for Social Media Marketing

SocialFish

Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# with higher operating margins and market share).

Are You Seeing ALL of Your Facebook Friends', Groups' and Pages.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.]

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. The same logic is true for social marketers in the non-paid space. Social buying.

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.

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The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. This simple principle applies to your content marketing in the biggest way. The most important of them is teaching.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Before you start using Social Media in your loyalty campaign Audit, Verify, and Plan.

The Mobile Imperative

Twist Image

Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. loyalty. marketer.

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57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Increase fan loyalty. They get more than “only” the features of the brand or product as they join a group where they can ask questions, get help or help others and not least build relationships with both the brand itself or other customers. Living up to the expectations from fans can then make your business increase its fan loyalty based on the closer relationship that has been built.

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Design. I’m part of a pretty privileged group. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. For example, if you use Pipedrive’s sales CRM, you can join its user group on Facebook.

How to Score the Best Clients For Your Agency

Convince & Convert

All respondents work in organizations with a marketing budget of $1 million or less, all are decision-makers with regards to purchasing agency services, and all work with agencies now, have worked with them in the past, or are in the process of hiring an agency. So agencies targeting this group need to be on their toes! Image via BigStockPhoto.com. Tweet This ).

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.

Change Your Marketing. Change Your Brain.

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Don''t stop marketing. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so heated that an entirely new group of people called, Growth Hacker Marketers , seem to be the pinup dolls for a new way to build customers, loyalty and push sales (while calling for an end to the advertisers). The idea here isn''t to stop advertising; it''s to start marketing in a more powerful and effective way. Advertising is but a small sub-set of marketing. brand.

Working with Social Media Data: People and Groups

Net-Savvy Executive

Social media data provide information about both individuals and groups of people: who they are, who they know, what they care about, what they have to say, where they go… Have you noticed just how much information people are sharing about themselves, both intentionally and unintentionally? Identifying Groups come in various forms, both formal and informal.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. That way you can foster and continue to engage your community over the long-term, with the benefit of increased loyalty, further conversions and improved perceptions of your brand. Tags: marketing social media strategy Do you agree?

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. It’s the fault of businesspeople. Doable?

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. There''s a new dude in town. and more.

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign. Multiple entry points in funnel.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.

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Where does Content Marketing Belong in the Social Business?

Conversionation

I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing.

Start Dating your Twitter Followers – Back to the Basics of.

TwiTip

and mixed marketing communications firm based in Southwest Florida. Start Dating your Twitter Followers – Back to the Basics of Consumer Relationships 3 In a relationship, everyone wants to have a sense of belonging, appreciation and loyalty. You want to feel like “you’re part of the group&# if it’s with friends or feel appreciated by your significant other.

How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter  (PDF). In How is Pharrell the #10 most mentioned person on Twitter among digital marketers? Wow! I had a few immediate reactions to these announcements: 1. Mythical.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Q.  Where can B2B Marketers begin to improve their results? A:  Here are two quick ways to boost marketing efforts: 1.    Target current customers.  Marketers need to challenge how they think.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Since then, he has led social and digital marketing campaigns for brands including Sears, Kmart, Staples, and ProFlowers.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.