Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. First of all, you’ll want to have a small group of workers who create your branding strategy. Those are usually marketing specialists with a knack for creating and maintaining brand consistency. By Monique Craig.
Earning Loyalty Points
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. Buying loyalty.
Building Loyalty Beyond Reason
MAY 22, 2012
Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. brand.
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Gaga is the queen of word-of-mouth marketing. Lady Gaga image via BigStockPhoto.com.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
The Art Of Marketing
JUNE 17, 2016
What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? That is the biggest shift in marketing that would could not solve for prior to digital. Everyone was like, "This is the tipping point of real-time marketing." always.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Would you like proof?
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. In fact, only about 61 percent of marketers use social media to connect with attendees after events. In comparison, nearly 80 percent of marketers use social media before events, and 71 percent use social media during events.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. ” Brand marketers–especially consumer-packaged-goods companies–that need to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. Advertisers experiment with new precise ad targeting. Balancing targeting with reach.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.
You’re Not Too Busy for Social Media Marketing
OCTOBER 20, 2014
Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. with higher operating margins and market share).
Social Media Marketers: Time to Get Personal
AUGUST 9, 2012
It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Point being, that showing personal qualities in an engaging brand persona will make your target group listen over time, once you have proven your worth.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Increase fan loyalty. They get more than “only” the features of the brand or product as they join a group where they can ask questions, get help or help others and not least build relationships with both the brand itself or other customers. Living up to the expectations from fans can then make your business increase its fan loyalty based on the closer relationship that has been built.
The Most Important Content Marketing Skill and How to Master It
Convince & Convert
MARCH 4, 2015
You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. This simple principle applies to your content marketing in the biggest way. The most important of them is teaching.
The Mobile Imperative
NOVEMBER 23, 2011
Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. loyalty. marketer.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . Boasting over 300 million daily active users, Instagram has huge potential for marketers. It’s the marketers dream. FedEx.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Design. I’m part of a pretty privileged group. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. For example, if you use Pipedrive’s sales CRM, you can join its user group on Facebook.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. The same logic is true for social marketers in the non-paid space. Social buying.
How to Score the Best Clients For Your Agency
Convince & Convert
JANUARY 29, 2015
All respondents work in organizations with a marketing budget of $1 million or less, all are decision-makers with regards to purchasing agency services, and all work with agencies now, have worked with them in the past, or are in the process of hiring an agency. So agencies targeting this group need to be on their toes! Image via BigStockPhoto.com. Tweet This ).
Future of Social Media Report with Jason Keath CEO of Social Fresh
JULY 21, 2016
To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. What social networks are marketers achieving the greatest ROI? What role will video and live video play in their marketing plans? How are they utilizing and implementing influencer marketing programs? Get use to it. iTunes.
Change Your Marketing. Change Your Brain.
JANUARY 16, 2014
Don''t stop marketing. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so heated that an entirely new group of people called, Growth Hacker Marketers , seem to be the pinup dolls for a new way to build customers, loyalty and push sales (while calling for an end to the advertisers). The idea here isn''t to stop advertising; it''s to start marketing in a more powerful and effective way. Advertising is but a small sub-set of marketing. brand.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. It’s the fault of businesspeople. Doable?
Where does Content Marketing Belong in the Social Business?
MAY 27, 2011
I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing. It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.
Interview With American Marketing Association CEO Russ Klein
Diva Marketing Blog
AUGUST 13, 2014
Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. There''s a new dude in town. and more.
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Convince & Convert
JUNE 1, 2014
That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). In How is Pharrell the #10 most mentioned person on Twitter among digital marketers? Wow! I had a few immediate reactions to these announcements: 1. Mythical.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.
Start Dating your Twitter Followers – Back to the Basics of.
FEBRUARY 15, 2010
and mixed marketing communications firm based in Southwest Florida. Start Dating your Twitter Followers – Back to the Basics of Consumer Relationships 3 In a relationship, everyone wants to have a sense of belonging, appreciation and loyalty. You want to feel like “you’re part of the group if it’s with friends or feel appreciated by your significant other.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign. Multiple entry points in funnel.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Since then, he has led social and digital marketing campaigns for brands including Sears, Kmart, Staples, and ProFlowers.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
evolve the existing systems and processes that aren’t in sync with the market expectation. Loyalty is fleeting these days. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy. It’s rare that product groups ever speak to each other. Leaving a bank was difficult. After That was then.