Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Mindjumpers

OCTOBER 14, 2014

Here’s how your company should act before, during and after a social shitstorm. If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem.

How To 254

How To Guidelines Social Media News 254

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Convince & Convert

MAY 27, 2014

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Conversation 167

Conversation B2B Marketing GPS 167

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. Taking multi-point attribution models into consideration will help give a better view of a campaign’s or a specific influencer’s success. Brand Advocacy. Let’s talk!

Influencer 117

Influencer Marketing Authentication Hashtag 117

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Sherrilynne Starkie

JUNE 22, 2013

English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., A good example is Jana, a company that makes users a partner in their own data. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Hootsuite

JANUARY 12, 2021

And many companies still underestimate the value of their social followers. For the companies that are successfully using social to better engage with followers, social measurement is more than simply a tool to prove the channel’s impact. Companies are more focused than ever on using social media to deliver measurable results.

Marketing 133

Marketing CPC Consultant Trends 133

Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Digital Campaign of the Year.

Film 253

Film Project Wiki Campaign 253

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. Thanks for taking time out of your day to come hang out here!

Facebook 259

Facebook Marketing Privacy Class 259

Dave Fleet

JULY 20, 2010

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. That leads to fragmented, siloed failures as organizations roll out poorly coordinated, ineffective campaigns. Companies run a risk of a downward spiral with no end winner. An ad agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Firebelly

FEBRUARY 24, 2010

The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. View an alternate.

Social Media 165

Social Media Twitter Paid Search Study 165

Hootsuite

FEBRUARY 14, 2023

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Are they the face of an ad campaign? Make sure to lay out the timelines, metrics, and expectations for your campaign. What makes someone a top influencer? Type of partnership.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. The true story is that every non profit (or any other company) can achieve more if they have a guerrilla mindset and use the resources they have.

Social Capital 196

Social Capital Journal Energy Campaign 196

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important? All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Hootsuite

FEBRUARY 24, 2021

Sometimes they run companies and only sort of understand the role social media can play for their business. Social media managers communicate on behalf of a company or organization through social media channels. WhatsApp: 2009. Pinterest: December 2009. TikTok: Bytedance, TikTok’s parent company, was founded in 2012.

Questions 141

Questions Social Media HootSuite Marketing 141

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Copyright © 2009-2011. Coach is handling the protest by not arguing with the PETA posts.

Social Media 100

Social Media Small Business Foursquare News 100

Laurel Papworth

NOVEMBER 7, 2009

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. By customer, I mean, people who are engaged in online community activity and may not want to be inflicted with poorly thought out, temporary, low budget, campaigns. Even ahead of us , the customer I guess.

Campaign 92

Campaign Social Media Film Communities 92

Convince & Convert

JULY 2, 2014

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 144

Brands Survey Construction Comparison 144

Diva Marketing Blog

JANUARY 1, 2009

I thought it would be fun to ask those same people to update their wishes for 2009. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. I hope you enjoy the 2006 - 2009 comparisons.

Blogger 53

Blogger Blogosphere RSS Software 53

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Mindjumpers

NOVEMBER 9, 2010

Foiled Cupcakes was established in 2009 after the popular TV-show Sex and the City had made cupcake-sales explode in New York. On top of this, the company decided to keep the business-model purely online by using the opportunities offered by social media in order to engage with customers. A Short Presentation. Building Social Business.

Small Business 236

Small Business Social Media Conference Technorati 236

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Take every question your company gets asked and consider writing a blog post to answer it. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

NOVEMBER 1, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. it, by pledging your financial support here. “SMAC!

Startup 245

Startup Banking Research Campaign 245

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Reply Kevin December 15, 2009 at 11:25 am I don’t get why these two skill sets are treated as separate skill sets. (I’m Much like SEO. Enjoyed this quite a bit!

SEO 178

SEO Social Media Marketing Digg 178

Mindjumpers

AUGUST 13, 2010

It’s a fact that companies have a hard time to get people listen to them. An Interactive YouTube Campaign By Tipp-Ex says: September 3, 2010 at 2:44 pm [.] Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about. It’s all about your needs and your reason to participate.

YouTube 219

YouTube Disqus Fashion Campaign 219

Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic. He started and sold social media boutique Livingston Communications (2009).

Analytics 164

Analytics Influencer Issues Metrics 164

Justin Levy

JUNE 21, 2010

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. great idea.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Likeable

OCTOBER 1, 2018

A fearless pioneer, it was one of the first businesses to use Instagram and Vine, making a splash with its brilliant and award-winning #6SecondScience campaign. When I asked Beth why she thought more companies don’t take risks like this on social, she identified a fear of looking stupid or wasting money. Build a content factory.

Social Media 87

Social Media Brands Film Loyalty 87