Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 4, 2010

I spoke with Brian Simpson, Director of Social Hospitality, for more insights into how social media became an asset for Roger Smith, and I learned some great things. Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Meanwhile, this agency contracted one of the biggest social media rockstars in the space, a guy who has a stellar social media record.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 3, 2010

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 28, 2010

February 2, 2008 at 2:24 pm TheVanBlog Wins A SEMMY - TheVanBlog February 6, 2008 at 5:02 pm The SEMMYS - Hobo SEO UK February 6, 2008 at 8:38 pm Real Fresh TV | 5 Social Media Tips For Busy Marketing Executives February 8, 2008 at 10:59 am Web???????????? March 1, 2008 at 7:01 am ???????? ??????? ???? ?????????

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? I think that where we are will continue to evolve, but we’re seeing that face-to-face connections have a role in social media marketing as well. You need to keep your current customers happy.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. But there’s a lot more to media than just these social networking sites. This shouldn’t come as a surprise.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s my list for 2008. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 29, 2008

An Interview with Language Trainers, Creators of the Accent Game by Tamar Weinberg on July 29, 2008 Share If you haven’t yet seen the Language Trainers Accent Game , it has won the “best viral marketing strategy of 2008″ (in my eyes). Tamar : What does your company do?

Marketing 103

Marketing Film StumbleUpon Project 103

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

MAY 28, 2008

Reply Psiplex May 28, 2008 at 10:33 am Man, that was fun. Reply SilentJay74 May 28, 2008 at 12:44 pm Dude! We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! hai @ Freshome May 30, 2008 at 1:52 am To bad that this is not an original idea.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

MAY 5, 2010

Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? If your business is already on the social web, you will need something to help you improve on your campaigns.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. Here are even more ways to measure ROI on your campaigns.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 14, 2010

We can always be learning, and sometimes that requires us to read the same things phrased differently, to get content in the form of a refresher course, to remember that social media still has the human element at its core. Social media is often addictive in some ways too. Well that is, if you spend too much time on it.

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. In other words, don’t show up in the social space only when you need a hand. Thanks for the comments, Kristen!

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. It gave rise to an entirely new breed of speaker.

Products 267

Products Consultant Price Social Media 267

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. Lisas Contests December 15, 2008 at 11:45 am 9 $500 Sears Gift Packages up for Grabs! | You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Thankfully, social networking helps make these resources known — if I tweet that I’m reading XYZ, chances are I trust that content and want to share it with everyone else. What are they tweeting?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. Broadcasting works better as a billboard. What kind of engagement can you do?

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 24, 2010

As a Lifehacker contributor in 2007-2008, I was with Gawker Media for 14 months, so that connected me with many of the top bloggers. Identifying the right influencers in one’s space should be a standard part of any social media audit, a process that is explained in my company’s March newsletter.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. I’ve talked to some pretty big name social media people and they have zero concept of SEO. Much like SEO. For one of my recent projects, it was merely a video.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I just want to control the flow of information coming to me from my social network. Hear me out.

Facebook 277

Facebook Issues MySpace Privacy 277