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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124
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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population?

Research 265
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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. You DO NOT have to attend every event. A big no to?

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What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

In 2008, the concept of buying eyeglasses online was still just that – a concept. They created the campaign #warbyparkerhometryon to encourage customers to share their five frame options on social media and get friendly feedback from family and friends. They planned a mobile showcase event in a repurposed school bus.

Brands 52
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us March 24, 2008 at 3:39 am What is Social Alerter?

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. re-engagement campaigns can improve list health. Lunch time?