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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week. I doubt it.

Mobile 124
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Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! Here are even more ways to measure ROI on your campaigns. It’s also available in PDF format.

SEO 162
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4 Tips on Effective Anti-Counterfeit Programs

The Realtime Report

It feels for experienced, battle-hardened brands it is the end of a long first campaign with some introspection of what is proving effective. Stakeholder engagement itself has long been a part of anti-counterfeit including mobilizing employees and external law enforcement such as customs.

Tips 91
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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201
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Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

We find custom audiences are best for lower-funnel campaigns, and lookalikes are great for upper-funnel activities. Back in 2008, social media started to boom. How Do You Determine a Healthy Social Media Advertising Campaign Budget? Timing: How long are you planning to run your campaign for? The short answer is yes.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156