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Not Buying What You're Shilling

Twist Image

In fact, I Blogged about a similar topic in 2008 titled, Trust Is Non-Transferable. Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. youtube. broadcasting.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

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What's your social currency?

Akamai Marketing

Million users on YouTube. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

This is crucial as experts estimate these digital natives to have a buying power of USD 143 billion in the US alone. million YouTube: 136K Twitter: 3.8 This meme began in a 2008 episode of the American sitcom ‘The Office’. It also results in users forming online social communities fueled by the brand, increasing its reach.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Let Luck Be a Lady: Attending blogworld 2008

Social Media Strategery

Development Social Media Let Luck Be a Lady: Attending BlogWorld 2008 Fri, Sep 19, 2008 Prof. Development So, I’m sitting in my absolutely stunning hotel room here at the Wynn Hotel in Las Vegas, getting ready to attend BlogWorld 2008 from tomorrow through this Sunday. Home About Me Speaking Legal-ese My Team Gov 2.0

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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. The introduction does not mean there is an expectation (in most cases), to buy now! During the Discovery phase the brand lets go of the conversation and hands it to the community.

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