Keyhole.co
MARCH 24, 2024
Founded in 2008, Airbnb struggled to build trust in its unique business model initially. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness.
Oktopost
APRIL 8, 2020
Now is the time to be an auditor and inspector of current messaging across: Email nurturing campaigns. Show the community the brand cares and be authentic. The world economy has certainly been through other crises (the dot-com crash, September 11th and the 2008 recession). Social Media channels. Website pages and blogs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
MAY 26, 2020
The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.
Twist Image
JULY 28, 2011
In fact, I Blogged about a similar topic in 2008 titled, Trust Is Non-Transferable. When you engage in these Social Media activities, don't treat it like an advertising campaign. They figure if someone else can do their bidding, it will seem authentic and real. It fails because the brands have no Social Media credibility.
Justin Levy
JULY 14, 2009
The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about. You can read about the results here.
Pixlee
DECEMBER 13, 2016
The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. There’s value in being the ‘little guy’, but how do you go about leveraging authenticity for your brand in a way that resonates with people on a long term level?
Pixlee
MAY 29, 2017
In 2008, the concept of buying eyeglasses online was still just that – a concept. They’re also looking to buy from brands that are authentic and that have distinct core values. . They created the #warbysnowman campaign, including a snowman-making kit with all of their gift card purchases. Build a Lifestyle, not Just a Product.
Expert insights. Personalized for you.
59 
Let's personalize your content