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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and Instagram Advertising. PRIORITY PLATFORM: Twitter.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. essential tips for using hashtags on every social media platform out there. They were first used as hashtags in the summer of 2007 by Chris Messina.

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5 Essential Underused YouTube Internet Marketing Tips

Proactive Report

Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

uberVU displays results as the number of reactions across different platforms where reactions mean the number of ‘comments’ or ‘shares’ about a particular topic. Overall there are about 477k reactions for Facebook on all platforms whereas twitter has 541k reactions in total. However, I still review some Web 2.0

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What is hashtagging and how to use it effectively

Sprout Social

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. For example, when you click on #SummerVibes on TikTok, you can see all videos published on the platform using that hashtag.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. The pandemic and earlier global changes like the rise of smartphones and even the Hollywood writer’s strike way back in 2007 that spurred today’s reality shows, changed the way audiences consume content.

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Is IGTV Monetization Enough to Keep Creators on Instagram?

Later

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . While YouTube was earliest to monetize creators, Facebook, Instagram, and TikTok are all testing their own ways for creators to earn money. YouTube figured this out pretty quickly.