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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&#

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. Paid advertising on social media was still 4 years away.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Fewer than 10% blame advertising or the user experience for not using Facebook.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. The key is spending it where you get the optimum ROI.

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#99: What is your Question, Derek Media, and Facebook buys Friendfeed

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #99: What is your Question, Derek Media, and Facebook buys Friendfeed August 11, 2009 by Taylor Marek Big BIG Announcements!! Technology : Facebook buys Friendfeed Yeah, this changes the game once again.

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In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Super Soul Sunday.