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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Paid advertising on social media was still 4 years away. So we were very early.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. Fewer than 10% blame advertising or the user experience for not using Facebook. Blogging had been kicking around for about a decade at this point, and the Cluetrain Manifesto had existed for nearly 8 years.

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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

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#99: What is your Question, Derek Media, and Facebook buys Friendfeed

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #99: What is your Question, Derek Media, and Facebook buys Friendfeed August 11, 2009 by Taylor Marek Big BIG Announcements!! Technology : Facebook buys Friendfeed Yeah, this changes the game once again.

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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

The year was 2007, and it was a cool, brisk Autumn day like many others. I was a few years into my tenure at Microsoft Advertising, and had fallen into an amazing group of dudes at work…The COT…or circle of trust if you will. You see, Ugly Christmas Sweaters were not as big in 2007 as they’ve become today.

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Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

In the early days of Facebook's developer platform (2007, to be exact), as apps were going from 0 to 2 or more million users in just a matter of days, family history apps were among the first to rise to the top. It's unclear as to whether Ancestry.com has used the assets of We're Related to create their own app.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. It wasn’t a lie, it was ineptitude with insufficient cover.”