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Digital grassroots: the Internet fights back

Sherrilynne Starkie

The new law provides a safe harbour to those who create and also those who host that content, for example.”. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Activity can be undisciplined. Nash won the riding. There is no song book.

Committee 312
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

Campaign 106
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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 TAKEAWAY: Be a resource.

B2B 150
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My Contribution at PaulWriter.com

The Marketing Blog

Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. The success or failure criterion of your activities will depend on these metrics. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Web 2.0 152
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Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. Beacon would report to Facebook on its members’ activities on third-party sites that also participate with Beacon. Ancient history?

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. For example, in 1982 they could hold a press conference and get three networks to cover it. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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How to Use LinkedIn Hashtags

Oktopost

Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Way back in the ancient days of early Twitter (think 2007), hashtags were invented by a product marketer to help group data sets on the fledgling social media platform. . What Are Hashtags?

Hashtag 118