Techipedia: Tamar Weinberg

AUGUST 25, 2010

It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. Small businesses can’t always follow by example, unfortunately. © 2006-2010 Tamar Weinberg.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. © 2006-2010 Tamar Weinberg. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have. If they don’t respond to later concerns, are they in trouble?

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# This article is an example of that. This is an great example of a company that gets it and has moved the needle because of it. © 2006-2010 Tamar Weinberg. However, things have changed. All rights reserved.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

APRIL 10, 2008

It’s also a conversation medium. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued. © 2006-2010 Tamar Weinberg.

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Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JUNE 30, 2008

The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream.

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 1, 2010

Based on my findings, Problogger started in 2004, Copyblogger started in 2006, Daily Blog Tips started in 2006, Steve Pavlina’s Blog started in 2004, and Entrepreneur’s Journey started in 2004. For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. The article has examples of how social media worked too. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 9, 2008

Social media isn’t going away, but this example shows that some systems just happen to work better than others. Take MySpace for example, they rank their blog postings daily like a billboard chart. Really, try Propeller, you’ll meet some amazing people there and have actual intelligent conversations. (I

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Digg Sites News API 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. Others have been there for over a decade. Let me port my RSS feed to it and be done with it!&#

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Chris Herbert January 21, 2010 at 1:14 pm Really good post and conversation. There really aren’t 350 million members on Facebook. It’s not.

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Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 12, 2009

I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. Reply Paul March 16, 2009 at 1:33 pm I think the very resulting negative feedback Royal Caribbean Line is getting on the travel forums is an example of the risk these programs have.

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Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. There is a lot of value to be gained from a company who isn’t afraid to converse with the public and let their consumers know they are listening, and perhaps, even caring. © 2006-2010 Tamar Weinberg. Blogs do just that.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Smashing Magazine ), among other things.

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Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. For example, I’ll put “I tweet. Are my profiles well branded?

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Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

APRIL 14, 2010

For example, your website, without a doubt, needs SEO. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions. There’s a lot more to marketing than just being social.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. I explicitly had this conversation with this guy this morning… and I got the sense that he was overly generous. It usually ends the conversation right there.

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Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

One example of this is that we just launched internationally: Facebook was always available for people to use but only in English. Lacy : For such a long time until the Microsoft deal, IPO was a topic of conversation. There was a similar thing in 2006 when Yahoo was going to buy the company. Zuckerberg : Right.

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Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more. For example, Rule #1 is “Thou Shalt Be Honest.&# Social Media: Under the Microscope (SiteLogic): Matt Bailey compares the traffic spikes to conversions.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Keyword stuffing, for example, might have worked 5 years ago, but it’s not a successful tactic anymore. As much as I worry that I’ve offended someone by using her as an example in this post, I do hope she reads it and learns from it. Conversion expert. Reply Tamar Weinberg March 10, 2010 at 12:50 pm True.

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Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this. I used her as an example for others.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 8, 2010

It is nice to see people having an honest conversation. Affiliate marketing, for example, comes to mind. Affiliates need to understand demographics, work on copy (messaging), and even build out landing pages to start seeing conversions – and that’s a timely process. Also, I like the way you wrote to Julian.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Here’s an example of a simple tab I set up: Welcome! Get the conversation started now! Mary Killelea Reply Tim Ware December 11, 2009 at 4:21 pm I’m sure the news that Facebook will be reducing the application tab width from 760px to 520px is going to affect this conversation. My name is. Any hints please.

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Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Does a Company Dip its Toes in the Conversation? : On the other hand, if you are Brian Solis, you need to know what to do as an expert and where to listen to the ongoing conversations. A List of Social Media Marketing Examples : Peter Kim has an exhaustive list of companies engaging in social media.

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SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JUNE 23, 2010

Case in point: in 2006, Facebook removed the only Facebook friend I had who wasn’t a real person. By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. I had a good reason to base this on a summer camp example.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. One example is Mint and the insights they offer via their blog. To me, the value you bring to the conversation speaks for itself. She was the epitome of this example! (I

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I think you can struggle in either SEO or social media if you haven’t built up clients and are beginning from only a few assorted examples of work you’ve done for yourself. What if, through your client work, you were tasked with work requiring you to work on a completely different niche — for example, fashion?

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. I’m currently running a Twitter and YouTube contest, for example.

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Facebook Issues MySpace Privacy 277