Buzz Marketing for Technology

JUNE 28, 2008

November 2006. December 2006. November 2006. October 2006. September 2006. © 2006 Prescient Digital Media. on Mon 20 Nov 2006 04:00 AM EST | Permanent Link. 3rd party services are usually owned by the individual not the company. For example, MySpace grew by 609% in one year, from just under 3.5

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Social Media Marketing

APRIL 8, 2011

Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations. Yet as the true power of Mark Zuckerberg's Facebook creation began to shape business visibility in the online marketplace, companies had to scramble to make an appearance.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. © 2006-2010 Tamar Weinberg.

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JUNE 27, 2008

Google, YouTube, MySpace, Facebook are all incredibly young organisations. I have several professional hats right now (as well as doctor, writer and international health consultant) and one is part owner of a web consulting technology company in Serbia. Our workforce is 50% female, a record for most companies in the sector.

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Web 2.0 Journal Film Education 188

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. © 2006-2010 Tamar Weinberg. Answers Yahoo!

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Social Media Yahoo Discount Training 164

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

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MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. © 2006-2010 Tamar Weinberg. JS-Kit Echo uses GetSatisfaction for their customer support. Answers Yahoo! All rights reserved.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). © 2006-2010 Tamar Weinberg. Answers Yahoo!

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Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

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Social Media Engagement Forums Policies 272

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. 2005 marked the apex of Myspace. 2005 marked the apex of Myspace.

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Social Media MySpace Tumblr Foursquare 145

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Answers Yahoo!

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated. Answers Yahoo!

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. © 2006-2010 Tamar Weinberg. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg.

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Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

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Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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Social Media Marketing Digg MySpace 105

Diva Marketing Blog

SEPTEMBER 7, 2009

In 2006, Dede saw a huge void in compelling and relevant online publications for young women of color. Follow Dede on Twitter @clutchmagazine Facebook MySpace Angela Benton is the Founder and Publisher of BlackWeb 2.0. After graduating with a degree in Marketing, Deanna Sutton set out to launch Clutch as a print magazine. BlackWeb20.com

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MySpace Marketing Web 2.0 Forums 56

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. © 2006-2010 Tamar Weinberg. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. © 2006-2010 Tamar Weinberg. Answers Yahoo!

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. So there you go.

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Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. Seriously though, I’ll participate. Answers Yahoo!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, More importantly though, there is a shift in consciousness that has already taken place in terms of how people do business and how customers expect companies to perform.

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Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) © 2006-2010 Tamar Weinberg. Reply Tamar Weinberg August 19, 2010 at 9:12 am A support group still works, though!

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Activities Social Media Policies Social Networking 216

Diva Marketing Blog

SEPTEMBER 22, 2009

Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. I think there was a lot of experimentation with social networks, starting most memorably with Friendster, then MySpace and now Facebook. I think you call that strategy.

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Handbook Real Estate Travel MySpace 63

Bare Feet Studios

DECEMBER 3, 2007

FYI, they have a great business model and are an excellent example of a company that provides a great service and expertly balances the desires of brides with the sustainability of bridal vendors. streight December 17, 2007 at 5:01 am I’ve tried to work with Facebook, but it really is just a glorified MySpace isn’t it?

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Sites Facebook Privacy Xanga 44

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. © 2006-2010 Tamar Weinberg. I’m so glad his account is back up and running! Luckily most of them have young children.

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Social Media Marketing Digg Consultant 221

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 December 2006. opportunities and challenges. More info here.

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SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133