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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaign 113
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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Here’s the problem.

Fashion 409
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. When did TBT start? Here’s why. It happens every week.

Brands 145
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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What do different types of influencer marketing campaigns look like?

Examples 127
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Video content is in higher demand than ever.

YouTube 204
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. (In Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279
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Turning Branded Contests Into Branded Content

Twist Image

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. Brands can now do many fun things to keep consumers engaged, and they don't have to break the bank to do it. But things have changed.

Brands 97