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7 examples of influencer marketing campaigns

Sprout Social

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like?

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. I look for those that are authentic voices and experts within their space. Authentic Voice being the operative term. Here’s how I measure influence in social media.

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Giles Palmer on Old vs. New Work Ethic

Oktopost

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Stories offer a perfect way to share unfiltered, authentic content with your audience. The News Feed is one of Facebook’s marque innovations.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). December 2006. November 2006.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Consumers are putting a higher than ever premium on brand trust and authenticity.

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How to Use LinkedIn Stories for Your Business

Later

LinkedIn’s pivot to stories is indicative of just how far social media has evolved since Facebook first switched from a series of connected profiles to a centralized News Feed in 2006. Just like Instagram Stories, LinkedIn Stories provide an awesome way to show a more human and authentic side to your brand on social. .

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