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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167
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Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.

Bare Feet Studios

I am experimenting with the new uStream Producer “desktop application.&# It allows me to record and live stream at the same time, while mixing in graphics, etc.

Travel 43
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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

Traffic is a poor measurement of Internet marketing success, although many firms focus on it. The more precisely you narrow this down, the more productive your marketing will be. For instance, going from broad to narrow, a marketing firm’s audience could be defined as: Marketing services.

How To 179
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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. A brief history of the YouTube algorithm.

YouTube 145