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On Moving On

Ari Herzog

I want to use my 12 years of experience in integrated communications to help an organization with social media marketing, community and media relations, writing and editing, and policy development. I have highly developed skills in oral and written communications with a proven ability to explain complex concepts and gain consensus.

Policies 156
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How to get Yelp reviews & improve your online standing

Sprout Social

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Having an online review management strategy is another essential part of the larger digital marketing toolkit. How to get Yelp reviews without violating policies.

Review 127
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Start Listening NOW!

SocialFish

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. The Social Media Screw-Ups: A Brief History slide show documents the most notorious mishaps since 2004.

Attensity 169
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. Images and Formatting: Why do my emails look broken?

Tips 216
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. Images and Formatting: Why do my emails look broken?

Tips 178
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. Facebook revisited its policies in 2009 and set its privacy controls to “everyone.&# For most, it was a welcome change and new friendships and connections were made.

GPS 217
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184: 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%

ProBlogger

Strategies to Increase Your Blog Earnings. Further Resources on 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%. In particular, I want to share with you two different strategies that I’ve been working on with my team there that have worked well. That’s the number one strategy.

Adsense 34