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THE RELATIONSHIP ECONOMY
JUNE 29, 2010
No Strategy? Your Plan Is Going Nowhere!
What Comes First, A Plan or a Strategy? Strategy is distinct from tactics. Tactics is concerned with the conduct of an engagement while strategy is concerned with how different engagements are linked. In other words, how a plan is executed is a matter of tactics: the terms by which a  plan is executed and whether it should be executed at all is a matter of strategy.
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THE RELATIONSHIP ECONOMY
JUNE 30, 2010
A Social Strategy Isn’t A Silo Exercise
Business strategy is the overarching, long-term plan of operations that will achieve the economic objectives of the organization. It is part of the four levels of business success: organizational goals, strategy, operations, and tactics. Social media , to have the proper business impact, is a process of well defined strategy, tactics and execution. It must be applied appropriately and in the proper mix, using several key principles: Core strategy development. Social media is no longer an optional element in your overall strategy. Corporate communications.
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THE RELATIONSHIP ECONOMY
AUGUST 9, 2010
Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. Using Old Strategies With a New Medium Doesn’t Work. movement?
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KYLE LACY
JANUARY 10, 2011
Crafting a Winning Social Media Strategy
So if we have “experts” today, that would mean someone would have been practicing social media marketing since 2004. Most of the tools and platforms… weren’t even around in 2004. solid strategy needs to address a variety of related tenets: business model, competition, industry landscape, consumer power (all illustrated in Porter’s Five Forces ). ——-.
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IT'S JOSIP NOT JOSEPH
JUNE 24, 2010
Will Gen-Y Be The Green Generation?
Hurricane Katarina, Haiti earthquake and the 2004 Indian Ocean tsunami. Home It’s Josip Archives Let’s Talk The Word on the Web Will Gen-Y Be The Green Generation? Written on June 24, 2010 by Josip Petrusa 2 Comments Tweet Share Save There’s Al Gore’s “An Inconvenient Truth”. Gas-guzzling” and oil to biofuels. The change from global warming to climate change. Thanks for the post.
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IT'S JOSIP NOT JOSEPH
JUNE 24, 2010
Will Gen-Y Be The Green Generation?
Hurricane Katarina, Haiti earthquake and the 2004 Indian Ocean tsunami. Home It’s Josip Archives Let’s Talk The Word on the Web Will Gen-Y Be The Green Generation? Written on June 24, 2010 by Josip Petrusa 2 Comments Tweet Share Save There’s Al Gore’s “An Inconvenient Truth”. Gas-guzzling” and oil to biofuels. The change from global warming to climate change. Thanks for the post.
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