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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178
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On Moving On

Ari Herzog

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Ari Herzog provides social media marketing and editorial services. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director.

Policies 156
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How to get Yelp reviews & improve your online standing

Sprout Social

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Having an online review management strategy is another essential part of the larger digital marketing toolkit. How to get Yelp reviews without violating policies.

Review 127
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Start Listening NOW!

SocialFish

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. The Social Media Screw-Ups: A Brief History slide show documents the most notorious mishaps since 2004.

Attensity 169
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. Facebook revisited its policies in 2009 and set its privacy controls to “everyone.&# For most, it was a welcome change and new friendships and connections were made. Like this post?

GPS 217
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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

< £ Salon Bloggers & > May 31, 2004. -->. Models that focus on strategy, systems, information structures and value propositions didnt work -- they vary too much by organization type and size. © Copyright 2004 Dave Pollard. Last update: 31/05/2004; 4:22:08 PM. Freedom 2004 Meme Project.