Trending Sources

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. All you need is a little strategy and a few hot influencers.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Facebook brand.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.

How Obama Sets Online Marketing High

Ari Herzog

It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. Probably.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But many marketers are still in the dark. Great.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. There''s a new dude in town. and more.

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Diva Marketing Turns 7!

Diva Marketing Blog

Yes, girlfriend, Diva Marketing celebrates 7 years. Diva entered the blogopshere May 24th 2004 as an experiement. I had no intention of keeping this bebe going for more than a few weeks. And so I continued Diva Marketing because I was having too much fun to stop. . Take a 7 for 7 walk down memory lane with me and look back at some of the highlights of Diva Marketing.

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17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Every marketer’s dream is to create a piece of viral content. marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Blogs must be integrated into your marketing strategy to be effective: goals, objectives. Marketing Beyond The Blog Buzz. Of course I was honored by their requests.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

Marketing guru, Seth Godin, says: “If you wait until there is another case study in your industry, you’ll be too late.” Today, it is all about real-time marketing. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. Evaluate your marketing options.

3 Ways Your Experience Can Help You Sell Your Services

Convince & Convert

Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Robert Mening is a web designer and developer who’s been in the profession since 2004. You can take a leaf from Robert Mening’s strategy and use it in your own field of expertise. Make their life easier. It’s free! On

25 Ways to Create Shareable Content

Convince & Convert

Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Show your audience the similarities, or differences, and suggest strategies to capitalize on them. The trend toward using the web to grow your business continues. This is a very bad idea! Subscribe to SmartBrief.

3 Tips For Nonprofits To Boost Their Social Media Presence

SocialFish

The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The social media strategy of Amnesty is one that should be replicated by all nonprofits dealing with sensitive subject matters. The primary goal of Sec. 501 organizations is not profit. Social media offers the perfect platforms to do this. Timely Tweets.

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Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

Right channel, right message coupled with the right timing is the core of any social media strategy. With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. In 2004, users were sharing 1% of content (on Facebook). Actually, it is wise to say that they are interdependent. Infographic.

Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their  marketing and PR activity -  four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the  number of marketers using the channel will continue to rise through 2012. Top 10 Metrics used by CMOs.

Social Media Strategies for Small Business: Twitter, Facebook and LinkedIn Marketing

www.flyte.biz

WEB DESIGN Web Sites Email Newsletters Blogs ProSites Logos INTERNET MARKETING Your Web Site Search Engine Optimization Email Marketing Business Blogs Social Media Strategy Web Strategy Consulting ADVICE Web Marketing Ezine Web Marketing Seminars flyte blog ABOUT Crew Clients Jobs Directions Pay Your Invoice CONTACT SEARCH Web Marketing Advice Does Your Small Business Really Need a Social Media Strategy? Next week I have meeting with a woman who lives here in Maine to discuss Web design, Internet marketing, e-commerce and more.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. It can be used as a tool for making people aware of the new product launched to the market. Varghese.

How the Senses Affect Purchase Decison

Spin Sucks

Within those four categories it is often the small nuances that make the biggest difference in a purchase decision…things we don’t often think about as marketers, and might not even notice as a customer. Nobel Peace prize winning research in 2004 showed that the sense of smell is one of our most “emotional senses,” being highly connected to emotions and memories.

How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. Q1) When did you get involved with social media marketing? A1) Marketing has been my career for 20 years. link].

On Moving On

Ari Herzog

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? want to use my 12 years of experience in integrated communications to help an organization with social media marketing, community and media relations, writing and editing, and policy development. Acknowledged for social media strategy, internet advocacy, and online coalition building in publications such as TechRepublic.com, Poynter, MSNBC.com, Fast Company, and Federal Computer Week. Leaves by grafixar.

The Failed State Of Branding

Twist Image

Here are four different types of brand new content that all marketers need to read, watch and think about before they go out develop their next Pinterest or Vine strategy: Are Consumers "Falling Out of Love" With Brands? That is the question that this Marketing Charts article asks. brand strategy. content marketing. marketer. marketing. advertise.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Held on August 26 th , National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Get more content like this, plus the very BEST marketing education, totally free. Social Media Case Studies brand engagement national dog day social media campaign social media contest social media strategy

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Connection Strategies. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. marketing has gone. December 2004. November 2004. July 2004.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. May 12, 2004: 2 for 1. It’s official. Yahoo! Yahoo!

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Once I shared a restaurant review with some colleagues and saw that review spread across my network and encourage dozens of people to try that restaurant I had what I call my "peanut butter chocolate" moment about how blogging and online community was a natural communications and marketing channel. It connected me to dozens of people in the marketing world I was just then venturing to enter.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. business blog is an essential element of your marketing strategy. started my first blog (the very one you’re on right now) in 2004. Decreases marketing costs through an integrated strategy.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? Content Marketing. Indonesia.

A Review of Google Social Media Tools

Idaconcpts

However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one. This was just a little bit less than 3 years earlier than the founding date of Facebook: February 4, 2004. Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. Orkut. Google+.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Chris, I found the first section immediately valuable, especially the links to Yahoo Site Explorer, CrazyEgg, and Summize - not only for personal branding but for web marketing in general. Much appreciated. (I head up marketing there.). December 2004. August 2004.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12. Twitter PR Strategy 14. Starshot – Strategic Event Marketing [.] Anyone?

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. have written and discussed at length of something very similar since 2004, when I started writing about the concept of newsradars and newsmastering : [.] read more May 15, 2009 What Business Strategy For News Publishers? And what is its value?

Google, Social Media, and the Wisdom of Enigmas

Convince & Convert

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. Doug Edwards , one of my early colleagues and head of the corporate marketing efforts, has authored a book about the culture and people behind one of the world’s most unconventional brands. Only there was it revealed that Google was behind the whole thing.

Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

Fortunately, being buried alive under electronic missives forced me to develop coping strategies. Get marketing to approve the draft. 2004 by Stever Robbins. Stever Robbins is founder and president of LeadershipDecisionworks, a consulting firm that helps companies develop leadership and organizational strategies to sustain growth and productivity over time. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Really?

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But many marketers are still in the dark. Great.

Warning: Reading May Cause Your Hat to Fall Off

Viper Chill

Barry started openly selling links in the sidebar of his website back in 2004. Many SEO services like Link Detox and DTOX from Link Research Tools have popped up to help out this growing market. Just like there’s more than one way to skin a Chicken, there’s more than one way to implement a strategy… Social Media The Evolving Censoring. Personality development.

Online Content Curation: The Key To Building Visibility, Authority And Value

www.masternewmedia.org

While the philosophy behind content curation (a concept I started to explore back in 2004 with the newsmastering and " newsradars " ideas) is getting more defined as we discuss it more, there are still a lot of unmet needs for content curators to effectively put to use the potential for creating unique value that content curation provides. Curated in real-time. But not only. million in 2009.

Interview with Social Media Citizen: David Siteman Garland.

Social Media Citizens

David is also the author of upcoming book – Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Louis in late 2004, Facebook launched. And this led to a major book deal with Wiley Publishing of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business.

Interview with Social Media Citizen: Maggie Fox

Social Media Citizens

While working at SMG , Maggie has helped to create and execute social media strategies for the likes of Ford Motors , SAP , Thomson Reuters , 3M and CNN. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine. Maggie Fox is the Founder and CEO of Social Media Group , one of the largest independent social media agencies in the world.

Eight steps to thriving on information overload

Buzz Marketing for Technology

Keynote Speaking/Strategy. Ross Dawson is a strategy leader, keynote speaker , and bestselling author. Ross Dawson.com: Keynote Speaker Strategy Leader. Participate (and win!) in the Future of Media Prediction Markets! What marketing executives think about your privacy. October 2004 (1). September 2004 (2). May 2004 (2). February 2004 (1).

B2B social media case studies - 3 you can learn from and why they work

www.arikhanson.com

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Blendtec didn’t really do anything that groundbreaking when it comes to strategy. For starters, they use a learn, laugh, share, connect strategy.