Page 1 of 2 Previous | Next 
THE RELATIONSHIP ECONOMY
JUNE 30, 2010
A Social Strategy Isn’t A Silo Exercise
Business strategy is the overarching, long-term plan of operations that will achieve the economic objectives of the organization. It is part of the four levels of business success: organizational goals, strategy, operations, and tactics. Marketing is one of the parts but it doesn’t represent the whole. Yet the conversations about social media are consumed with its implications on marketing. Social media , to have the proper business impact, is a process of well defined strategy, tactics and execution. Series Navigation «No Strategy? Get it?
MORE >>
THE RELATIONSHIP ECONOMY
JUNE 29, 2010
No Strategy? Your Plan Is Going Nowhere!
What Comes First, A Plan or a Strategy? Strategy is distinct from tactics. Tactics is concerned with the conduct of an engagement while strategy is concerned with how different engagements are linked. In other words, how a plan is executed is a matter of tactics: the terms by which a  plan is executed and whether it should be executed at all is a matter of strategy.
MORE >>
RECENT POSTS
66 Tweets 45 Tweets
MORE >>
THE RELATIONSHIP ECONOMY
AUGUST 9, 2010
Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. Using Old Strategies With a New Medium Doesn’t Work.
MORE >>
SHERRILYNNE STARKIE
FEBRUARY 11, 2012
Content marketing is king
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Facebook brand.
MORE >>
CONVERSIONATION
JULY 22, 2011
Social CRM and Return on Marketing: Customer Life Cycle Value
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).
MORE >>
KYLE LACY
JANUARY 10, 2011
Crafting a Winning Social Media Strategy
If we take Gladwell’s data to be true it would take someone approximately 5 years to be an expert at social media marketing. So if we have “experts” today, that would mean someone would have been practicing social media marketing since 2004. The concept of social media marketing is roughly 2 years old. Most of the tools and platforms… weren’t even around in 2004.
MORE >>
19 Tweets 22 Tweets 83 Tweets 44 Tweets
<< 1 2 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181