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The Evolution of Social Listening and Why it’s Still Essential

Ignite Social Media

Simply put, social listening is a way to track conversations about your business or industry that are happening in the digital space. It goes above social monitoring , in that you’re able to see and analyze data outside of owned channels, giving marketers the ability to learn what your audience is saying about you rather than directly to you.

Sentiment 218
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216
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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. These changes mean that developers, and platforms like Buffer, will be unable to post content on behalf of personal Facebook profiles. Just click the play button below to listen to this post.

API 111
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178
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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. 2004 – 2009: Facebook was born in 2004, but its newsfeed didn’t show up until 2006. They also started downranking Pages that posted a high volume of overly promotional organic content.

HootSuite 145
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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. These days, you’ll need more than engaging content to reach your target audience. Pin your most relevant content. Find user-generated content (UGC). Find content to share.

Tips 145