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How To Start Your Very Own Business Book Club

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On April 15th, 2004, I started something called the Montreal Business Book Review. People were constantly asking me what I was reading, what they should be reading or what I thought about a particular book. While I no longer run the business book club, it was an amazing learning experience. Please read the book selection.

How To 106
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Social media and Montreal’s student protests

Sherrilynne Starkie

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

LinkedIn 279
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight marketing in practice can take various forms. Use social listening to power connections with your customers and fuel your surprise and delight marketing ideas.

Brands 98
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business?

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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); Penguin Books, New York. Business Communication Quarterly, 68(4):406â??428. Adaptability.

Research 190