Waxing UnLyrical

AUGUST 8, 2019

Guest post by Kristen Smith. Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. The sheer convenience together with the capability of displaying their photographic abilities to the world has enabled Instagram to acquire more than one billion monthly active users.

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SEO Instagram Exercises Small Business 169

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AUGUST 1, 2019

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online.

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Tips Reputation Analysis Consultant 160

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JUNE 24, 2019

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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Influencer Authentication Survey ROI 237

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MAY 2, 2019

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service.

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Case Study Study Project Creative Commons 125

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APRIL 4, 2019

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?

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Community building Communities Hubspot Guidelines 197

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MARCH 14, 2019

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

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Insurance Consultant iPhone Travel 140

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JANUARY 31, 2019

Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition. After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them.

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Strategy Energy Team Consultant 100

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JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?

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News Press Release Creative Commons Survey 203

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DECEMBER 21, 2018

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.

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Strategy Analysis Collaboration Small Business 220

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DECEMBER 20, 2018

Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. (And if you’re not, you should be!). If you’re on the agency side, this should include determining income growth goals, business development targets and setting profitability projections.

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Consultant Training CPC Skills 213

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NOVEMBER 30, 2018

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

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Metrics Content Marketing ROI 191

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SEPTEMBER 20, 2018

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.

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Creative Commons Exercises Banking Guidelines 164

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AUGUST 28, 2018

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

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Press Release Case Study Curation Consultant 262

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JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

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Brands Banking Consultant Creative Commons 185

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MAY 24, 2018

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.

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Creative Commons Conference Sports LinkedIn 242

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MAY 10, 2018

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

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Brands Apparel Creative Commons Consultant 183

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MARCH 15, 2018

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

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Badge Embedding Forums Mobile 175

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APRIL 5, 2018

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.

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Organization Communities CSR Class 132

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APRIL 12, 2018

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.

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Team Influencer Case Study Industry 213

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APRIL 19, 2018

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Your passion drives you and allows you to create mountains out of molehills.

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Tools Marketing Discount Hubspot 191

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APRIL 26, 2018

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. As a strategy, nowhere is this more important than in the nonprofit sector.

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Case Study Communities Study Statistics 168

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NOVEMBER 9, 2017

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job. “They’d be crazy not to go for this!” we said to ourselves (as did a couple of trusted colleagues we ran it by).

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Proposal Banking Consultant Training 122

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NOVEMBER 2, 2017

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

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Research Advertising Questions Communities 193

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SEPTEMBER 18, 2017

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!

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Banking Groups Groups Communities 188

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SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

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Strategy Banking Metrics Travel 209

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JULY 15, 2017

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right. And it’s where you can grow your business connections in a way that simply wasn’t possible even just a couple of decades ago.

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LinkedIn Banking Reddit Social Networking 206

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JUNE 21, 2017

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t

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Research Sentiment Banking Upcoming 183

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APRIL 22, 2017

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. #KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical. Heidi: amplification through influencers (often paid). Me: how Social PR takes it to a whole other level.

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Banking Discount Communities Influencer 228

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APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

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Banking Influencer Consultant Training 278

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DECEMBER 16, 2016

Are you figuring out your “three words” for 2017, setting up your New Year’s resolutions, and all that jazz? True confession: there’s a mildly bitchy part of me that wants to roll my eyes and do my best Valley Girl imitation when I hear stuff like that. Which is a) ridiculous, because I think these are GOOD exercises to go through, and b) I’ve done the EXACT same thing in years past.

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Exercises Meme Banking Consultant 100

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DECEMBER 14, 2016

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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Nielsen Reputation Metrics Exercises 100

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NOVEMBER 18, 2016

Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? 6 months? 3 years? Now, none of us can know exactly where we’ll be in three months, let alone tomorrow. Because “life” happens.

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Course Banking Organization Consultant 100

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NOVEMBER 11, 2016

Thank you to all our veterans, every day, but especially today. You are remarkable. The 2016 presidential election is over. Some of us are ecstatic, some of us are distraught. And there are a whole lot of other emotions at play, and which may take days, or weeks, or months, to process. You are entitled to take as much time as you need to process the world you woke up to on Wednesday.

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Exercises Banking Consultant Training 199

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NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and then we don’t let go until the ne

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Committee Metrics Industry Sample 217

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NOVEMBER 7, 2016

Happy Day Before the Election! Brr… regardless which side of the political aisle you inhabit, I’m willing to bet Hell is freezing over… Onto warmer and more pleasant thoughts. This week it is my distinct pleasure to introduce you to Dawn Buzynski, director of public relations for Strategic America. I first got to spend time with Dawn when she got me out to speak to the PRSA Central Iowa chapter, and hit it off with her immediately.

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Delicious Banking Campaign Course 163

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NOVEMBER 2, 2016

Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients.

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LinkedIn Journal Authentication Applications 100

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OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged?

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Eventful Conference Consultant Hosting 100