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Listening Tools

Proactive Report

Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Sysomos Read the review by Dave Fleet. Follow me on Twitter. Another tool you can use to make a great dashboard is NetVibes. Here is a video on how to set it up.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

This seems to try to put a twist on Twitter’s much-ballyhooed “ promoted tweets ,&# which received more than its fair share of attention. First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. They think, “This guy must be great; he has 30,000 Twitter followers! So I hopped on Twitter for a sneak into his daily activities.