The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. I have reached out to the folks at Vocus for an official comment on the matter.

Trending Sources

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Is the Press Release Dead?

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How to Turn a Blog Post into a Press Release by ProBlogger.

5 Tips for Forging a New Brand

Geoff Livingston

3) Plan a surprise: Too many brand launches start with a simple blog post, press release or an email that says, “We’re open for business.” A version of this post originally ran on the Vocus blog.

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Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6) Is there a particular business unit, division or product that can serve as a test case?

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization.

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. It’s one of the easiest ways to get press. In this case, a service like Press Kit’n might be the ticket.

Vocus 28

100 Media Monitoring Tools for PR

www.pamil-visions.net

PR specialists use Press Army to monitor their customers brands; to quickly identify key issues, understand consumer opinion, identify opinion leaders and plan appropriate strategies and responses.

Tools 49