The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. I stopped reading press releases a long time ago.
Easter Bunny Kicked Out of PRWeb Press Release Web Site
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. Marketing
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading, “unique, “solution and “innovator and proceeding through “customer-centric, “outside the box and “peak performance. Vocus and Cision ) to the obscure ( Butterfly Publisher ). PR and SEO.
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger.
5 Tips for Forging a New Brand
MARCH 25, 2013
3) Plan a surprise: Too many brand launches start with a simple blog post, press release or an email that says, “We’re open for business.” A version of this post originally ran on the Vocus blog. I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. What are yours?
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6) Is there a particular business unit, division or product that can serve as a test case? Have you started something you really weren’t ready for? Sometimes it works out and other times it doesn’t. With many companies, there are often a mix of official and unsanctioned social media accounts setup. out of 5) Loading.
PR Tools That Don't Rhyme with Focus or Vision
OCTOBER 31, 2010
Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. It’s one of the easiest ways to get press.
Social Media Dominates 2010 PR Planning, But SEO Increasingly in.
DECEMBER 2, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
PR specialists use Press Army to monitor their customers brands; to quickly identify key issues, understand consumer opinion, identify opinion leaders and plan appropriate strategies and responses. Vocus PR – track and evaluate company, product and spokespeople mentions, monitor issue response, check on industry trends, and track competitors. Steal customers away. million posts.