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Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. Writers at the Dallas-based interactive marketing agency were shocked to learn that the Easter Bunny was deemed “parodic” and could not be mentioned in an introduction, tongue-in-cheek be damned.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Or stand over the fax machine feeding through one press release at at time. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Seriously though, did you get my press release? Three times.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188
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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. In other words, what are we going to write a press release about? In this case, your press release is the story.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Go beyond writing a press release , a blog or posting company content into social streams. Make Sure to Make Friends.