The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. I was surprised to see only 36% of respondents are using online press rooms, since that should be a fundamental part of any corporate website.

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Remembering that the social world is really a combination of communities and groups who move in ever widening (and connecting) relationship circles, be sure your PR and social media efforts follow the rules that every smart small business marketer needs to know.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Another part of the confusion is based on the changing definition of “media.” How can PR pros optimize their use of social media tools?

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials.

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