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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A couple of years ago I was training a group of marketing professionals about influencer marketing. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Conduct Social Media Training. Investing in proper training will lead to higher employee retention and engagement. Onboarding & training.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? You can also ask for training to make sure you’re using all the features to the best advantage.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How can you “train&# your CEO to use social media productively? Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention. Not directly, anyway.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.