article thumbnail

The Lance Armstrong Effect

Twist Image

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. They no longer want to read it as a press release. People want to know his story from him.

article thumbnail

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Local/Mobile Search Mobile Search Guide (cellphones.org): Now more and more people are using their cell phones and searching on their favorite search engine. But if you’re a website creator, have you optimized for mobile search? One great tip: avoid marketing speak and use simple English instead.

Marketing 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. ” And 37% of buyers have consumed b2b content using a mobile device. StumbleUpon Stats.

article thumbnail

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. People can get my attention by helping me.