Proactive Report

JANUARY 21, 2010

52% to microblogging services such as Twitter. The social media press release, if done right , is your best tool: - Provide all the fact checking and research the reporters need. to make fact pages for a press release. - Offer the quotes and access for interviews. - 89% turn to blogs. 61% use Wikipedia.

Press Release 78

Press Release Microblogging Wikipedia Survey 78

Proactive Report

OCTOBER 24, 2009

Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto. Press Release Die! Soon after that meeting Todd Defren of Shift Communications created the first Social Media Release Template , which got tons of downloads.

Press Release 68

Press Release Social Media Microblogging Wikipedia 68

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll "We'll have our own Wikipedia!" " Or Facebook…or Twitter – you name it.

Communities 121

Communities Wiki Press Release Microblogging 121

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast.

Apple 154

Apple Twitter Forums Policies 154

Twist Image

OCTOBER 23, 2012

They no longer want to read it as a press release. These people feel his silence and see it as an admission of guilt and, in return, this story acts as a reminder that as good as social media is when you have something to promote, it must be a equally powerful ally when things go south. People want to know his story from him.

Case Study 106

Case Study Press Release Mobile Study 106

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. Twitter is a combo of “sound bite&# succinct press releases as well as a fantastic research tool. But how would you count how often you “visit&# Twitter? Great article.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Superlist of What Not To Do In Social Meda From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Superlist of What Not To Do In Social Meda From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc.

Case Study 99

Case Study Wiki Software List 99

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. .&# Touted as more of a “content discovery&# engine than a news engine, StumbleUpon lets you discover news, but not necessarily in a timely manner. Sorry, guys, it’s five years later. That’s not so much “news&# anymore.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). Yet I get from 2 to 10 press releases per week and several PR inquiries per month. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 28, 2010

I’ve seen press releases, non-English releases, and everything else in between. Three years ago, I wrote that owning your community requires understanding of who they are. People love the prospect of submitting to Digg, for example, and some immediately submit the spammiest articles to the service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Write Effective Press Releases in the Age of Twitter (OPEN Forum): It’s not really just the “age of Twitter&# – it’s the “age of social.&# That said, where’s your multimedia?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

People don’t actively return to those press release sections of a website because they’re written in corporate jargon. But most importantly, when people think about “corporate&# blogs, they expect such blogs to have no human voice. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

The Lowdown on Press Release Optimization (Top Rank Blog): Lee Odden knows a lot more about press releases than I do, and he talks about what you can to do optimize those PRs. What Makes SEO and SEM So Damn Hard (SEOmoz): Marketers face a lot of obstacles in the SEO and SEM sphere and it’s a difficult task.

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. Or unfollowing them as soon as they follow you. Mass-following everyone so that you can artificially inflate your numbers. Then, you use that number as a success metric for influence. Consistently using your Twitter stream for nothing but self-promotion and ego.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103