The New Social Currency, a research from Social Listening to Audiences Analysis
Audiense
MARCH 28, 2018
Doing this is challenging, certainly if you are to attempt it manually, with limited samples, or using a listening tool that’s meant for top-line volumetrics. Iconoclasts & Founders (7%): This group is comprised of many startup founders/leaders; they tend to follow outspoken entrepreneurs with a contrarian attitude.
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