Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Set Boundaries. Be controversial(?).

Comments 33

Comments Lurker Nielsen Communities 33

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Set Boundaries. Be controversial(?).

Comments 26

Comments Lurker Nielsen Communities 26

SocialFish

MARCH 3, 2011

I was unable to get statistics for “lurkers&# , but I am sure it is high. They actively encourage their employees to go out and be social (and developed a great social media policy which you can read here ) Take a look at that link, you’ll see that it was voted up to 80 points and there is the ability to comment.

Communities 221

Communities Collaboration Statistics Lurker 221

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 202

Social Media Tools Strategy Tips 202

Buffer Social

DECEMBER 6, 2023

We ran the largest site audit study ever to find out!   In a study at the beginning of the pandemic , respondents mentioned they flocked to humorous tweets to help them cope with the stress of COVID-19.   Read more about X’s rules and policies here. I included personal commentary for the top issues.

Analysis 88

Analysis Twitter Meme Hashtag 88