Akamai Marketing
APRIL 4, 2011
Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. Probably not.
SocialFish
OCTOBER 12, 2010
The Lurker? Further to this, if anyone has a particularly interesting case study on this topic and would be interested in presenting it with me during this session , please let me know. Tags: Association Case Studies Open Community Presentations. Do you recognize these personas in your community?The The Digital Extrovert?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SocialFish
JANUARY 4, 2011
Post videos, images, long essay-like posts, short list posts (ahem), link love posts, interviews, case studies, deconstruct a Twitter conversation, try a podcast or live blog an event. This does NOT mean people are not reading – remember your 90% of users who are lurkers. Pay attention to what resonates.
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . We’ve all seen the flaming that can ensue.
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . We’ve all seen the flaming that can ensue.
Convince & Convert
MAY 8, 2012
In fact, the two most common reasons to like a brand are if you are a current customer or to receive discounts and/or freebies, according to a study by research firm, Chadwick Martin Bailey. Most of them are just casual observers or lurkers. This leads to a one-sided conversation led by the brand, or frankly no conversation at all.
SocialFish
MARCH 3, 2011
I was unable to get statistics for “lurkers&# , but I am sure it is high. Both case studies have very diverse strategies yet both are successful in their own right. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. 700 questions are asked each week.
Expert insights. Personalized for you.
203 
Let's personalize your content