Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Image source.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

SEPTEMBER 7, 2021

By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events. Dove’s Self-Esteem Project. ?? Anheuser-Busch’s #LetsGrabABeer.

Campaign 129

Campaign Social Media Collaboration Apple 129

Ignite Social Media

AUGUST 15, 2017

Get Crafty with DIY Projects and Decor. Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. When creating content, think of your fans interests and what sort of DIY project your brand could help them with. Utilize UGC.

Content 100

Content UGC Retail How To 100

Later

MAY 29, 2020

But, like most side projects, Huw had got busy, and put his jacket project to one side… If you’re still reading, head to the link in our bio to see how it continues. But we are still processing all of your orders, working on new projects, and gearing up for the days when we can open again. sezane #sezanelovers @y.a.t.r.i.

Communities 78

Communities Instagram UGC How To 78

Later

MAY 29, 2020

But, like most side projects, Huw had got busy, and put his jacket project to one side… If you’re still reading, head to the link in our bio to see how it continues. But we are still processing all of your orders, working on new projects, and gearing up for the days when we can open again. sezane #sezanelovers @y.a.t.r.i.

Communities 60

Communities Instagram UGC How To 60