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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Hashtags to promote on social media.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Hook your audience Short-form video is just that: short.

Video 112
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How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social media is not always about what happens digitally; it happens in real life, too.” How did you get involved with social media?

Brands 127
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This Week in Social Media - 3/19/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144