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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

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The complete guide to B2B SEO

Sprout Social

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 123
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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78
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The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. It's now a world where every brand's reputation is truly public and very much at stake. brand reputation. digital marketing. innovation.

Radian6 102
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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. Consumers trust friends and family for recommendations, online review sites and unpaid social media influencer posts. What is earned media?

Strategy 137
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190