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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

TikTok is a rapidly-growing social media platform. Reels could give you the chance to get your face and channel featured in the Explore section under the upcoming “Top Reels” tab. For example, you could share user-generated content (UGC) , photos and videos, and even create polls to interact directly with your audience: .

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Source: Lego.

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15 Instagram Reels Ideas to Post Today

Later

And when you build a community on social media, it’s important to make your followers feel like friends. So, the next time you’re at a photoshoot, packing an order, or pouring a candle, take out your phone and start filming! A post shared by Later: Social Media Scheduler (@latermedia) on Aug 5, 2020 at 12:36pm PDT.

Instagram 102
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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Image source.

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49 Black Friday Social Media Posts: Ideas & Examples

Hootsuite

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1