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Listening Tools

Proactive Report

Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Sysomos Read the review by Dave Fleet. Here is a video on how to set it up. ViralHeat Read a review.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

cheers, Mark Mark Evans Director of Communications Sysomos Inc. sysomos Reply Tamar Weinberg April 8, 2010 at 3:18 pm Thank you, Mark. I’ve heard such great things about Sysomos! Answers Yahoo! I really appreciate that you stopped by. Reply Tamar Weinberg April 9, 2010 at 12:37 am Hi Loka, thanks for your comments.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Despite the fact that he had over 50,000 Twitter followers, his entire feed was a broadcast. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.