Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Facebook group types.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 60

Communities Meme How To Focus Group 60

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Some even made memes. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test.

Survey 88

Survey Brands Sentiment Template 88

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social media is an always-on focus group. From a business perspective, this type of feed makes it harder to get your content in front of people without spending money. And there are plenty of “pros” to celebrate.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More and more case studies of successes in social channels are popping up.

Research 265

Research Social Media Marketing Retail 265

ProBlogger

MARCH 22, 2013

The Problem of Sharing Links on Facebook. If so, you probably rely, at least partially, on linking to your webpage through Facebook. But lately Facebook is showing outbound links to such a small percentage of your page followers, that it’s potentially detrimental to blogs and businesses alike. Facebook is evil right?

System 55

System Facebook How To Meme 55