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New Social Media Sites…for Business?

The Social Media Incubator

Empire Avenue is a combination of game and social networking, calling itself the “social stock market.” According to Melberg, there are several reasons why this site is popular.

Sites 106
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Marketing Is Dead

Twist Image

Marketing (which encompasses everything from product, price, place and promotion) is not only alive and well. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? You're going to engage customers and have them crowdsource the next update to your 300-year-old product?

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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

The first and perhaps most engaging would be to set up a fan club with special benefits for fans, similar to Red Sox Nation or Yankees Universe. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it.

Jive 30
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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Let’s say you’ve got a market and you want to know who should you be paying attention to, who should you engage with in that market, what do you need to know? So if you want to engage with them on Facebook, LinkedIn, etc., It’s like Scooby Doo. Marshall: So let’s start at the very beginning. you can do that.