Don’t Lose Clients Due to Lack of Content Strategy
Waxing UnLyrical
JANUARY 11, 2019
Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. This often results in showing vanity metrics that don’t tie to bottom line results.
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