Akamai Marketing

APRIL 4, 2011

Lots of businesses think that the only thing interesting to their “fans&# are discounts or promotions. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site.

Lurker 203

Lurker Klout Policies Consultant 203

yMarketingMatters

JUNE 20, 2014

These word of mouth statements CANNOT be discounted. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. My clients frequently have customers tell them “I love your posts on Facebook” or “I came here because I follow you on Twitter”.

Small Business 263

Small Business Social Media How To ROI 263

Convince & Convert

MAY 8, 2012

In fact, the two most common reasons to like a brand are if you are a current customer or to receive discounts and/or freebies, according to a study by research firm, Chadwick Martin Bailey. Most of them are just casual observers or lurkers. This leads to a one-sided conversation led by the brand, or frankly no conversation at all.

Communities 156

Communities Brands Lurker Facebook 156

Waxing UnLyrical

AUGUST 7, 2015

The discount code SHONALI will get you 20% off. ’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective.

Content 100

Content Metrics Lurker System 100