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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal.

CPM 413
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Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

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Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation. You’ll also be able to easily share reports with diagrams to add an extra layer of context for your stakeholders. Use improved sentiment accuracy in your decision making. Customer connections.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . In addition to hashtags, Keyhole can conduct an in-depth analysis of social sentiment over time for your various posts.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

NLP systems are still not good at detecting the sentiment of text or spoken word. Netflix automatically groups people into different categories and ratings are based on the feedback within the category you are placed in. The more sophisticated ones also use sentiment analysis to understand the emotion behind the user’s words.

Marketing 109
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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Scot Wheeler presents a helpful diagram for evaluating social media while also noting that “ROI is not always the best way to evaluate the value of social media engagement to an organization…Often, when management asks for the ROI on social media, what they are really asking for is the value of social media engagement to the business.”