Remove Definition Remove Klout Remove Sentiment Remove Twitter
article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

On Twitter you can run a report to see what categories of people are part of your profile. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. For example, Twitter analytics or Facebook Insights. Audience Profile. Platform analytics.

article thumbnail

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. If it sounds easier than scouring Twitter profiles, that’s because it is! Get our Definitive email newsletter. Are you a B2B brand focused on marketers that work in technology?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

NOT just to a standard web page or to a high-definition video). Basic metrics include reach (who reads your content and where), sentiment and conversion. When looking at sentiment in social media monitoring tools, always double check the results. Make it a strong call to action. Link to a smartphone-friendly destination (e.g.

B2B 164
article thumbnail

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

article thumbnail

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

But it’s definitely not the same without you leading the show. That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. You derive that, Richard, by as you mentioned, looking at sentiment, right?

Airlines 115
article thumbnail

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). Eric’s Social Media Stat of the Week: Are Facebook and Twitter Like the Tortoise and the Hare? Twitter is more like the tortoise that’s slow and steady. Listen Now.

Yammer 114
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. How the Twitter Algorithm Works.

List 145